Philips has been present in Malaysia since the late 1930’s. The business activities of the Philips Group of Companies in Malaysia at that time included manufacturing, exports, local sales and marketing. In 1960, Philips Malaysia, which was incorporated initially, sold light bulbs through appointed agents. By 1970s Philips had taken over marketing operations and expanded its range of products. Today, having established a credible and reputable name in various industries which include lighting, healthcare and consumer lifestyle, the business activities of the company consist of sales, marketing, technical and application support.
Ambitious in attaining continuous profitable growth, Philips contributes significantly to the local economy. Philips ambition is to grow its position in Asia Pacific and to ensure this region contributes to one third of Philips’ global revenue. Key to Philips success is the need to grow in China, India and ASEAN, where Philips views ASEAN as a single integrated market of which Malaysia plays an important role.
In Malaysia, Philips is committed to a market-driven approach for the company to bring hi-technology to the doors of consumers and to improve the quality of people’s lives.
Philips is No.1 in the global lighting market, a position supported by leadership in innovation combined with a systematic approach to seeking out new market opportunities. Our ambition is to set the pace in the lighting industry as the first-choice innovative partner for the supply of creative and cost-effective lighting solutions.
Our products are found all around the world: not only everywhere in the home, but also in a multitude of professional applications, for example 30 per cent of offices, 65 per cent of the world's top airports, 30 per cent of hospitals, 35 per cent of cars and 55 per cent of the world’s major football stadiums. Products include a full range of LED lighting solutions, halogen lamps, compact and normal fluorescent lamps, high-intensity gas-discharge and special lamps, fixtures, ballasts, lighting electronics, and automotive lamps. Philips Lighting employs some 47,000 people at various commercial and manufacturing locations worldwide.
Philips Lighting is a major player in professional lighting segment. It has lighting solutions for all possible application areas like City Beautification, Sports, Road, Office, Area, Petrol stations, horticulture and so on. Philips works very closely with end users, professional consultants, project partners and lighting designers to create the most optimum lighting applications.
Locally, Philips is responsible for lighting numerous landmark projects and these include using the intelligent lighting system for the 67km KLIA express highway, ministerial buildings in the administrative hub, the longest river bridge in Sungai Dinding, Perak, the exterior and interior of the KLCC twin tower, lecture halls and the library of the Cyberjaya Multimedia University. Philips has set a clear leadership position especially with its lighting products which is not only limited to road lighting but has introduced a whole new dimension to lighting through its city beautification lighting projects, which is said to have an emotional impact to people. Some of the products, which Philips offers to the local market, include lamps, gears, luminaries and automotive and special lighting. Philips is also providing its cutting edge LED lighting which enables designers to create a new breed of lighting fixtures that dedicate much less space to the light source, eliminate the need to replace bulbs, and require less energy.
Philips Home products are available across Malaysia via thousands of lighting, electrical and convenience stores. This extensive network of points of purchase is supported by a robust back bone of Trade and Professional Distributors. Further multi-city, national, regional or global Modern retail partners with multiple outlets across the country establish an optimum distribution structure that ensures superior Philips Lighting product availability in a convenient way for every home user in Malaysia. Philips is also making rapid strides to meet customer needs through online stores and partners, and exclusive brand stores for an immersive shopping experience.
Philips Lighting is also active in collaborating with Original Equipment Manufacturers to promote local enterprise and manufacturing, and partner up to develop value added solutions with the help of latest technology and knowhow. These home grown solutions are primarily exported to all over the world by the OEM partners.
Going forward, Philips Lighting as an independent enterprise aims to further accelerate the adoption of LED, Digital and Connected technologies in all application segments, and position themselves as an end-to-end provider of Lighting solutions, Systems and Services. Philips Lighting is preparing to lead the upcoming industry transformation through collaboration with like-minded partners and value added service providers in the digital domain.
Supply & install.
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